Beverage companies bank on children, teens with new healthy offerings

08/12/2013 | CSP

Beverage-makers are betting on children as the next lucrative market for better-for-you drinks and turning out low-sugar drinks with an emphasis on flavor and hydration. Youthtopia Beverages' Alley Oop sports drink focuses on functionality with vitamins and electrolytes. Coconut water brand Vita Coco recently launched Vita Coco Kids, which offers flavors such as Apple Island and Very Cherry Beach geared toward children ages 2 through 8.

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