Can "tweet share" predict election results?

08/12/2013 | Washington Post (tiered subscription model), The

A new study of Twitter data from the 2010 elections found that in 404 out of 406 competitive U.S. House races, the candidate who attracted the most social media chatter -- with a few conditions taken into account -- subsequently went on to win. That suggests Twitter analytics could prove as important as opinion polling in coming election cycles, writes Indiana University's Fabio Rojas, co-author of the study. "If people must talk about you, even in negative ways, it is a signal that a candidate is on the verge of victory," Rojas writes.

View Full Article in:

Washington Post (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX