Consumers boost use of meat substitutes, survey finds

08/12/2013 | MediaPost Communications ·

Among consumers, 36% have eaten meat substitutes made from tofu, seitan or tempeh, although less than half have used the food in place of meat, according to data from Mintel. Retail sales of meat alternatives increased 8% between 2010 and 2012 as consumers sought the products for reasons including meat prices, health concerns and a craving for variety. "Product manufacturers and marketers have a chance to come out from behind the veil of 'substitute' and stake a claim as a food option that stands on its own," analyst Beth Bloom said.

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