Kraft Foods Canada is launching a campaign for Crystal Light aimed at women between the ages of 18 and 32, with the tagline, "weird wonderful you." The campaign includes television ads and a social media effort with animated Vine videos highlighting the unique qualities of fans who share their stories. The campaign is just one example of how companies are tailoring advertising to millennials. "When you’re talking to the female millennial, the sharing with the consumer is really what’s going to make this campaign. We need to be authentic and talk about them," said Kristi Murl, director of cold beverages at Kraft Canada.
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