Don't make promises you can't keep

08/12/2013 | B2C Marketing Insider

Customer-service staffers who overpromise are setting up a company -- and its clients -- for big disappointment, says consultant and author Errol Allen. Allen's tips for avoiding the overpromise trap: Communicate better inside your business so the sales team doesn't promise what the rest of the firm can't deliver, strive for consistency across locations, and make sure the company's marketing creates reasonable customer expectations.

View Full Article in:

B2C Marketing Insider

Published in Brief: