Entice clients with a strong narrative

08/12/2013 | ThinkAdvisor

The key to a successful practice may be the story you tell your clients. While facts and figures may convey information, a narrative that reaches clients on an emotional level can be a powerful tool for winning and retaining their business. This narrative can also persuade clients to place a higher value on your services and be willing to pay higher fees for them, according to this article.

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