GEICO, Ford are among launch sponsors for Fox Sports 1

08/12/2013 | Multichannel News · MediaPost Communications · Adweek

Fox Sports 1, which is set to debut Saturday, has signed as initial sponsors Ford, GEICO, Yum! Brands and Samsung Mobile. The agreements call for the marketers to be featured on Fox Sports various networks and platforms, such as Fox Deportes and FoxSports.com. Separately, the new network has officially picked Pereira & O'Dell as its lead creative agency.

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Multichannel News · MediaPost Communications · Adweek

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