Hanes wants Twitter users to reveal their "Undercover Color"

08/12/2013

Hanes is asking female Twitter users to post tweets revealing the color of their underwear, along with links to cheery color-specific pages from a campaign website. "Millennial women have shown they are willing to share different things and information in social contexts and so we thought that provided a fun, lighthearted way to let them know what's out there," says marketing director David Robertson.

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