Online shoppers want to use multiple devices in their browsing, with nearly two-thirds starting on a smartphone, 61% continuing on a laptop computer or a PC, and 4% continuing on a tablet computer, according to Marketing Land. William Johnson offers several suggestions on how retailers can take advantage of this trend, such as making sure their websites are fully responsive and offering value-added e-commerce applications for mobile phones.
How to deal with the multiple-screen shopper
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