Kate Spade rolls out photo-sharing campaign for new line

08/12/2013 | Mobile Marketer

Kate Spade is launching a photo-sharing campaign via Instagram and a third-party mobile application to generate buzz for its KSNY X Darcel line. The fashion label plans to collect the user-generated images and curate them for its social media audience. "Consumers are increasingly taking and sharing photos via their mobile devices, and Kate Spade is smart to use the medium to build up its social media presence," Lauren Johnson writes.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY