Kate Spade rolls out photo-sharing campaign for new line

08/12/2013 | Mobile Marketer

Kate Spade is launching a photo-sharing campaign via Instagram and a third-party mobile application to generate buzz for its KSNY X Darcel line. The fashion label plans to collect the user-generated images and curate them for its social media audience. "Consumers are increasingly taking and sharing photos via their mobile devices, and Kate Spade is smart to use the medium to build up its social media presence," Lauren Johnson writes.

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