Mondelez sticks with new gum strategy

08/12/2013 | FoodBusinessNews.net (free registration)

Irene Rosenfeld, chairman and CEO of Mondelez International, upheld the company's four-pronged strategy to revive flagging global gum sales despite a significant second-quarter drop. Success in the U.S. market where new initiatives have already been implemented indicates that the company is gaining traction in a previously flailing sector.

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