Why the best CEOs know their companies inside out

08/12/2013 | New York Times (tiered subscription model), The

CEOs need a deep understanding of the company they're trying to run, says Hugh Martin, CEO of Sensity Systems. Only by acquiring a detailed knowledge of their company can bosses sniff out potential problems and ensure they deliver on their promises to investors, Martin explains. "I cannot run a company where I don’t understand in my gut what’s going on or what’s important, whether it’s about manufacturing, R.& D., marketing or sales," he says.

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New York Times (tiered subscription model), The

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