Why the best CEOs know their companies inside out

08/12/2013 | New York Times (tiered subscription model), The

A CEO needs a deep understanding of the company he or she is trying to run, says Hugh Martin, CEO of Sensity Systems. Only by acquiring such detailed knowledge can a boss sniff out potential problems and ensure the company delivers on promises to investors, Martin explains. "I cannot run a company where I don't understand in my gut what's going on or what's important, whether it's about manufacturing, R.& D., marketing or sales," he says.

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