Why CMOs must be able to visualize transformation

08/12/2013 | Inc. online (free registration)

Providing a strong vision of a company's future -- and understanding the methods required to target the right customers -- are at the heart of a successful chief marketing officer strategy, Marketo co-founder Jon Miller writes. The best companies tie this vision to customer satisfaction and provide employees and marketing heads with opportunities to evolve with new technologies, he writes.

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