Why companies must blend creativity and conformity

08/12/2013 | Strategy+Business online (free registration)

Innovating is all well and good, but it's also important to know how to play by the rules, writes David Silverman. Workers who can't communicate new ideas using established tools will ultimately struggle to win recognition for their brainwaves, Silverman explains. "Focus on innovating within the platforms your organization has defined. Trying to innovate the format itself will only send you back to the drawing board," he warns.

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