Yoplait relaunches Greek yogurt with focus on taste

08/12/2013 | Advertising Age (tiered subscription model)

General Mills has reworked its Yoplait Greek yogurt with a new recipe and advertising campaign. The brand, which was late to enter the Greek yogurt game and lags behind segment leaders such as Chobani, is hoping a focus on taste will boost sales. The new ad campaign uses the tagline, "it's time to lick the lid again."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Sheraton
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations