Yoplait relaunches Greek yogurt with focus on taste

08/12/2013 | Advertising Age (tiered subscription model)

General Mills has reworked its Yoplait Greek yogurt with a new recipe and advertising campaign. The brand, which was late to enter the Greek yogurt game and lags behind segment leaders such as Chobani, is hoping a focus on taste will boost sales. The new ad campaign uses the tagline, "it's time to lick the lid again."

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