National chains compete for breakfast customers

08/13/2007 | Seattle Times, The

Starbucks launched a variety of breakfast offerings after company executives took note of customers who walked in for their morning coffee carrying food in competitors' bags. Although quickservice "is still a lunch-and-dinner business," says Bob Sandelman, president of Sandelman & Associates, major chains including Burger King, McDonald's, Wendy's, Taco Bell and Jack in the Box are seeking a piece of the breakfast pie.

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