New Web-video formats take hold

A Google director of product management, Gokul Rajaram, expects that 2008 will see a transformation in Web video advertising, as the result of experimentation with new formats that is currently under way. Major Web video sites are looking away from preroll ads and replacing them with branded video-player backgrounds or "skins," as well as clickable graphical overlays that appear adjacent to a video as it plays.

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