Social nets offer opportunities, risks to major marketers

08/13/2007 | International Herald Tribune

As more marketers place ads on social networks such as Facebook, Bebo and MySpace, they will have to strike a balance between the chance of reaching millions of users and the potential risk of their brand being associated with controversial content. Global advertising spending on social networking sites, now an estimated $445 million, could reach $3.6 billion by 2011.

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International Herald Tribune

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