New Toyota ads can be tailored to appeal to global audiences

08/13/2008 | MediaPost Communications

A new Toyota TV, print and Web campaign lauds the company as the future of safe, green transportation, and encourages consumers to "be less discouraged, more determined, less distracted, more present, less me, more we." The ads from New York-based Dentsu America are heavy on images and use voice-over narration, making them more easily tailored for markets anywhere on the globe, this article says.

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