Butterfinger goes for the giggle

08/13/2009 | MediaPost Communications

Nestlé's Butterfinger has sealed a deal with The Improv, owner of 28 Improv and Funny Bone comedy clubs across the U.S. Elements include a sweepstakes for a comedy-tour vacation package, as well as a three-minute video to be played at clubs at the start of each show, featuring riffs on the Butterfinger tagline, "Nobody's Gonna Lay a Finger on My Butterfinger."

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