Butterfinger goes for the laughs

08/13/2009 | MediaPost Communications

Nestle's Butterfinger is teaming up with The Improv comedy network for a multiplatform sponsorship package. Elements include a sweepstakes for a comedy tour vacation, online clips and social-media placements, as well as a three-minute video to be played at all Improv and Funny Bone comedy clubs, featuring riffs on the Butterfinger tag line, "Nobody's Gonna Lay a Finger on My Butterfinger."

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