Finding the critics that count

08/13/2009 | Seth Godin's Blog

For entrepreneurs, it can be tempting to anticipate what critics will say and adjust your business accordingly. But do those critics really matter? "The challenge is in figuring out which kind of critic is worth paying attention to as you create your product or service," writes Seth Godin. Trying to please all the critics in your head can lead to a business that's "invisible or mediocre. Far better to please the right people," Godin writes.

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