Foster's brings back iconic TV spots

08/13/2009 | Brandweek

Foster's popular "How to speak Australian" campaign returned to television this week after a three-year break, with 15-second commercials created by Digitas, Chicago. "We've tried other tactics in the past, primarily point of sale and some online activity, but we have found that this vehicle, these 15-second spots, resonate with our consumers," said Doug Kooyman, Foster's brand director at MillerCoors in Milwaukee.

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