P&G launches new oral-care products

08/13/2009 | Drug Store News

Procter & Gamble has added to its oral-care offerings Scope Outlast mouthwash, Crest Plus Scope Outlast toothpaste and Oral-B Floss Picks Plus Scope Outlast Flavor. A multimedia marketing campaign, including print and TV ads as well as digital marketing and social-media promotions, will support the launch.

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