ESPN offers advertisers a less cluttered "SportsCenter" experience

08/13/2010 | Mediaweek

ESPN, beginning Aug. 30, will expand its "SportsCenter" franchise by developing an additional seven hours per day over on sister channel ESPNews. As part of the new hours on ESPNews, the company will be selling fewer advertising availabilities in the show so that marketers can present their messages in a less cluttered environment.

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