Miami beverage maker goes up against sports-drink giants

08/13/2010 | Sun-Sentinel (Fort Lauderdale, Fla.)

Miami-based Electric Beverage Co. is going head-to-head with sports-drink giants Gatorade and Powerade in South Florida. Company officials say Title is winning over athletes and school athletic programs. "It doesn't have the name recognition of a Gatorade, but it's a healthier drink for young kids," said Harold Cole, director of Dade County Schools Athletic Foundation.

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Sun-Sentinel (Fort Lauderdale, Fla.)

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