Revinate helps hotels get a handle on social media

08/13/2010 | Wired.com

Revinate offers a way for hotels to slice and dice their social-media monitoring, providing an industry-specific digest of the chatter on social networks and review sites. That helps hotel managers spot positive and negative comments about their brand, and also to compare the buzz they're generating with that of their rivals. "[B]y reacting quickly and appropriately to what people are saying about them in conversations on the public Web, they have a better chance of thriving in the unforgiving and increasingly powerful court of public opinion," Eliot Van Buskirk writes.

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