Custom cupcakes from Baked by Melissa are on tap for mobile users

08/13/2012 | MobileCommerceDaily.com

Mobile users with a sudden need for cupcakes can tap into a new application from Baked by Melissa to design and order just what they're looking for. The app, which includes a store locator, follows up on an earlier app, "bringing the Baked by Melissa experience not only to our customers' PCs and tablets, but now directly to their pockets as well," said Matt Baer, president of design and technology at Baked by Melissa.

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