Hollywood embraces mobile for movie launches

08/13/2012 | Mobile Marketer

Mobile campaigns are proving highly effective and are now standard for Hollywood movie launches, with campaigns commonly running with a variety of applications, such as Pandora and Fandango. Marcus Startzel, general manager of North America at Millennial Media, says that entertainment has been one of the leading verticals for Millennial for years and that mobile is well-suited to promoting movies. "Advertisers are using store locators to drive consumers into the theater, mobile video to promote trailers, mobile commerce to drive ticket sales and even gamification elements to encourage direct consumer interaction with the ad unit," Startzel said.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA