10 tips for creating content that pulls in buyers

08/13/2013 | B2C Marketing Insider

Business-to-business marketers should focus content marketing efforts on engaging potential customers and bringing them in instead of blasting out product information, according to a white paper by Brendan Dell. To address the self-research and "impulsive nature" of customers, B2B marketers should syndicate materials across all verticals, develop a strategy that focuses primarily on mobile devices and match the content's complexity to the problems the offering solves.

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