10 tips for creating content that pulls in buyers

08/13/2013 | B2C Marketing Insider

Business-to-business marketers should focus content marketing efforts on engaging potential customers and bringing them in instead of blasting out product information, according to a white paper by Brendan Dell. To address the self-research and "impulsive nature" of customers, B2B marketers should syndicate materials across all verticals, develop a strategy that focuses primarily on mobile devices and match the content's complexity to the problems the offering solves.

View Full Article in:

B2C Marketing Insider

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
Solutions Engineer
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY