Analysis: LinkedIn's Influencer places it on par with top business pubs

08/13/2013 | Advertising Age (tiered subscription model)

LinkedIn is poised to become the largest business publication, eclipsing The Wall Street Journal and the Financial Times, through posts from its Influencer program that can drive big-time traffic, Shafqat Islam writes. LinkedIn's audience of 230 million registered users and its 10 billion page views each month also provide advertisers a perfect location to meet their target audience. The transformation will be complete if LinkedIn starts breaking news, Islam writes.

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