Anheuser-Busch complaint over Coors' can boasts is headed to FTC

08/13/2013 | Advertising Age (tiered subscription model)

Anheuser-Busch InBev filed a complaint with the National Advertising Division over MillerCoors ads that say Coors Light has the "most refreshing can" and a better pouring experience. MillerCoors did not participate in the NAD review, calling it "inappropriate," so the claim is being considered by the Federal Trade Commission. MillerCoors will not use its "most refreshing" work after September, the NAD said.

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