Anheuser-Busch complaint over Coors' can boasts is headed to FTC

08/13/2013 | Advertising Age (tiered subscription model)

Anheuser-Busch InBev filed a complaint with the National Advertising Division over MillerCoors ads that say Coors Light has the "most refreshing can" and a better pouring experience. MillerCoors did not participate in the NAD review, calling it "inappropriate," so the claim is being considered by the Federal Trade Commission. MillerCoors will not use its "most refreshing" work after September, the NAD said.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY