As brands amass custom content, curating it with other relevant information in a single location has replaced blogging as the chief way to show thought leadership on a subject, Paul Chaney writes. "Bring context and inject your own perspective. Talk about why it's relevant, and why you agree or disagree. ... Either you create relevant, engaging content on a frequent basis or you will be lost in the noise," Scoop.it chief Guillaume Decugis says.
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