Gap engages mobile users on Tumblr with image contest

08/13/2013 | MobileCommerceDaily.com

Gap is engaging consumers by inviting them to submit images in its mobile "What's Blue to You" sweepstakes campaign on Tumblr. "Mobile is the companion screen to our lives. We're seeking to create a moment of pop culture on the Internet, and culture is mainly consumed via our mobile phones," said Rachel Tipograph, director of global digital and social media at Gap.

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