Hoteliers tout value of rewards programs

08/13/2013 | HotelNewsNow.com

Their ability to drive demand regardless of the state of the market make loyalty programs a sound investment for independent hotels and large hotel chains alike. For example, Starwood Hotels & Resorts Worldwide reported that more than 50% of its occupancy during the second quarter came from its Starwood Preferred Guest program.

View Full Article in:

HotelNewsNow.com

Published in Brief: