How sports champ ESPN will handle its new rivals

08/13/2013 | Variety

ESPN, by locking in long-term programming agreements for many sports, is well-positioned to hold off new competition from rival networks launched by Fox, NBCUniversal and CBS, Brian Steinberg writes. However, ESPN must strike a balance between retaining its marquee sports, such as the NBA, whose contract is up in 2016, and keeping programming fees in check, Steinberg writes.

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