More restaurants offer lucrative Meatless Monday menus

08/13/2013 | Nation's Restaurant News (free registration)

The Meatless Monday campaign, which encourages diners to forgo meat just one day a week to help prevent cancer and heart disease, is also helping restaurants fill seats with new patrons on an otherwise slow night. "It is becoming a positive trend, and chefs and their guests are jumping on board," said Peggy Neu, director of the campaign. "In fact, we have restaurants telling us that their Meatless Monday choices are enticing people to dine out on Monday, and sometimes it is a whole new clientele. It’s easy to do and a celebration of alternatives that focus on fresh, local and seasonal produce."

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