MTV awards-show advertisers to get sponsored video tweets

08/13/2013 | Advertising Age (tiered subscription model) · Variety

Pepsi, Degree Women and three other sponsors of MTV's Video Music Awards will gain additional exposure via branded video tweets before, during and after the airing of the show. MTV parent Viacom also plans to deploy the Twitter Amplify social video ad service across 30 other event-style programs on Comedy Central and other networks through the end of next year.

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Advertising Age (tiered subscription model) · Variety

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