New flavors, healthy ingredients flood expanding energy drink market

08/13/2013 | BevIndustry.com

As the energy drink market moves beyond functionality, beverage makers are focusing on offering new flavors that give the drinks appeal beyond the time frame of the post-lunch energy slump, analysts say. Natural ingredients such as coconut water and fruit juices are also appearing as marketers look to attract more health-conscious consumers. Other successful product innovations include zero-calorie energy shots and hybrid beverages such as energizing tea drinks.

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