Tea makers wrestle with sweeteners as demand for zero-calorie drinks rises

08/13/2013 | BevNet.com

Ready-to-drink tea manufacturers are working to balance growing consumer wariness of artificial sweeteners with demand for zero-calorie teas. Still, consumers are more focused on reducing overall levels of sugar in their diet than avoiding any particular sweeteners, according to a report from Mintel. The industry is also seeing a shift in overall tastes toward unsweetened teas, executives from Honest Tea and Ito En said.

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