Twitter management from new follower through customer evangelist

08/13/2013 |

Breaking through the clutter of the 6,000 tweets that get sent every second can be a tough task for marketers, but successful search management can be key, Meghan Keaney Anderson writes. Searches can help companies find relevant users with a problem and give their own tweets a direction to follow to be read. Helpfulness can often end up creating new business and unofficial, but happy, spokespeople, Anderson writes.

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