Viacom spreads love of Twitter Amplify across its universe

08/13/2013 | Variety

Viacom is so happy with the result of using Twitter Amplify for the MTV 2013 Music Video Awards, it is dramatically upping the schedule of promoted events, writes Todd Spangler. Now the content provider wants to Amplify more than 30 other shows, including a roast of James Franco on Comedy Central scheduled for Sept. 2. "The availability of Twitter Amplify in the MTV Video Music Awards ... generated such a great response from advertisers that we're accelerating our plans to roll it out across our networks," said Viacom Media Networks' head of sales, music and entertainment, Jeff Lucas.

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