Why microbrews buck packaging trends

08/13/2013 | Packaging World online

Micro beer brands don't always follow the same packaging rules as major brands, partly in an effort to stand out to consumers, writes Marianne Rosner Klimchuk of the Fashion Institute of Technology's Packaging Design Department. Unique bottle shapes and other package-design elements of microbrews help the brands convey purpose, personality and confidence, she writes.

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