AOL: Programmatic buying on the rise for marketers

08/13/2014 | Forbes

A new AOL survey of 177 large marketing clients found that 86% of agency executives and 76% of brand marketing executives are using programmatic ad buying. Sixty percent of respondents said their companies are using programmatic buying for both mobile and video ads, and nearly 90% said they plan to increase programmatic spending by more than half in the next six months.

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