The benefits and challenges of transparent packaging

Clear product packaging can help boost sales, as it allows consumers to view products before purchasing them, but transparent packaging poses challenges such as light degrading food quality and foods not looking their best after shipping and stocking. General Mills' Larabar Uber fruit-and-nut bars saw consumer perceptions of the product change after it debuted in clear wrappers; however, sales dropped for Hillshire Farm's lunch meat when the brand switched to tubs with clear lids.

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