Context, not screen size, should determine ad length

08/13/2014 | ClickZ

Marketers should consider context when deciding on the length of digital ads, not simply determine length based on delivery method, writes Paul Bremer. Analyzing ad completion rates is one way to determine whether the message is engaging, and marketers should look for ways to connect on a personal level with viewers for best results -- even if it means a long-form video.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY