How to build a brand experience that attracts millennials

08/13/2014 | Inc. online (free registration)

Millennials can be a difficult group to reach because they are "fickle" and fast moving, writes Ranjith Kumaran, CEO of PunchTab. To connect with millennials, encourage them to discuss your brand across online and offline channels, give them the tools needed to create content tied to your brand, and personalize rewards to encourage even more participation.

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